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AWARENEXT

Trend-led e-commerce brand house · US & Europe

Brands built for what comes next.

Aware of what comes next. We read the signals early, then create, operate and scale e-commerce brands, our own and our clients'. One team, from the first product to the last ad dollar.

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Trend detectionProduct researchBrand identityShopify storesConversion designCreative studioMeta AdsTikTok AdsGoogle AdsEmail & SMSFulfilmentAnalytics

What we do

One house, four ways to be early.

We run our own brands every day. Building, scaling, media buying: everything we offer clients is what we already do for ourselves.

Our own house of brands.

01

Domus

Brands

Our own house of brands.

We spot rising demand early, then conceive, launch and operate our own direct-to-consumer brands for the United States and Europe, each chosen for healthy margins and room to scale.

Discover the house
Stores built to sell from day one.

02

Origo

Build

Stores built to sell from day one.

For founders and companies: we design and build your brand and Shopify store from zero. Positioning, identity, product pages, checkout and tracking, ready for traffic.

See how we build
Growth at 360°, media buying included.

03

Augmentum

Scale

Growth at 360°, media buying included.

For stores that already sell: we take over growth end to end with one accountable team: conversion, offers, creatives, paid media on Meta, TikTok and Google, email and SMS.

See how we scale
Co-invest in our brands.

04

Societas

Partners

Co-invest in our brands.

For qualified private investors: take part in financing selected brands we operate, under written terms, with transparent reporting and our own capital committed alongside yours.

Become a partner

Concepts & realisations

What it looks like.

Concept work showing the standard we build to. The brands shown are fictional.

Solène storefront
02 · BUILD · CONCEPT

Solène storefront

Concept · homepage and product system for a premium skincare brand.

Nordvik mobile product page
02 · BUILD · CONCEPT

Nordvik mobile product page

Concept · a product page designed for thumbs: proof, offer and checkout within reach.

Halden unboxing
01 · BRANDS · CONCEPT

Halden unboxing

Concept · packaging and inserts designed for the moment customers film.

Kairo creative testing
03 · SCALE · CONCEPT

Kairo creative testing

Concept · a structured grid of angles, hooks and formats for paid social.

Growth console
03 · SCALE · CONCEPT

Growth console

Concept · revenue, acquisition cost and return on ad spend, by channel, in one view.

Moka & Co retention flows
03 · SCALE · CONCEPT

Moka & Co retention flows

Concept · welcome, post-purchase and win-back flows across email and SMS.

Manifesto

Every trend starts as a weak signal, and most people notice it once the market is already crowded. We watch for it earlier: search curves, creators, marketplaces, the ads that keep running. When demand starts to rise, we bring it into focus around one product, one promise and one audience, then build, measure and amplify until a store becomes a brand. Awareness is where it begins. Being ready first is what makes the difference.

AWARENEXT
Manifesto

Trend watch

We see demand before it peaks.

Anticipation is a method. Six families of signals feed every decision we make, for our brands and for yours.

01

Search curves

Rising queries on Google, Amazon and TikTok, followed week by week across the United States and Europe.

02

Creators & social

What creators start using, reviewing and recommending, long before it reaches the mass market.

03

Marketplaces

Best-seller movements, new entrants and the pace at which reviews pile up.

04

Ad libraries

The ads competitors keep paying for, the clearest sign that an offer is profitable.

05

Customer voice

Reviews, complaints and questions that reveal what current products fail to deliver.

06

Seasons & supply

Calendars, costs and lead times, so a brand is ready before the demand arrives.

2023

Founded

2

Markets: United States & Europe

360°

From product to media buying

2

Working languages: English & French

Method

Four movements, one focus.

The same sequence for our brands and for yours, because it is the one that works.

01

Prospicere

Anticipate

We track signals before they become trends: search curves, marketplaces, creators and the ads competitors keep paying for.

02

Focus

Focus

One product, one promise, one audience. We cut everything that dilutes the offer.

03

Struere

Build

Brand, store, creatives and tracking, all built in-house to a single standard.

04

Augere

Amplify

We test, measure and scale what works: paid media first, then retention and new channels.

our brands.

Partners

Invest alongside our brands.

We open selected brand projects to a small number of qualified private partners: written terms, transparent reporting, and our own capital committed first.

About partnerships

Private partnerships only, not an offer to the public. Capital at risk. Returns are not guaranteed.

Next step

Next step

Let's bring your brand into focus.

An idea, a store or capital to deploy? Tell us where you are. We reply within 24 business hours.